The Story Behind Root Cause. Root Change.

A British Trademarked Wellness Framework, founded on 25+ years of clinical science, therapy and

Supportive Conversation by the Dubai Skyline

Dr. Summia Naz BSc, PhD, pCBT

Dr. Summia Naz founded Al Asl Wellness after more than 25 years working across pharmaceutical science, clinical therapy and health coaching. Time and again, she saw the same pattern: people were being treated for symptoms while the true root cause of their stress, anxiety or disconnection went unaddressed.

Al Asl — Arabic for “the origin” or “the root” — was created to change that. It is a British Trademarked framework that unites rigorous science with warm, practical, human-centred care, now delivered to families, teens and organisations across Dubai and the wider UAE.

From Science to a Mother’s Search for Answers

Her career took her through GSK and Wyeth (now Pfizer), working in regulatory affairs across the Middle East and North Africa, Europe, Asia Pacific and the Americas. She later supported academic and medical research, including consultancy for a UAE government research project. The turning point came when her children became seriously unwell. After seeing doctors around the world, the family turned to a naturopath. Summia studied nutrition, health and counselling, and her children healed through a long-term protocol. Alhamdulillah. People soon asked for her help, so she started a free health group. In 2016 she began building the coaching framework that became Al Asl. After COVID, as mental health concerns rose, she trained as a CBT practitioner, and she continues to study today.

“Al Asl” means the origin, the source, the root.


It reflects our core belief: that true, lasting wellbeing cannot be built on surface-level fixes. We go back to the origin of a challenge — biological, psychological, relational or environmental — and build change from there outward. That is the difference between managing a symptom and creating real, root change.

Our Mission & Values

Everything we do is guided by a commitment to evidence, empathy and lasting impact.

Evidence-Informed

Every programme is grounded in clinical science, CBT principles and health coaching best practice — never guesswork.

Whole-Person Care

We consider thoughts, behaviours, biology, relationships and environment together, not in isolation.

Personalised & Sustainable

No two people, families or teams are alike. Our plans are bespoke, practical and built to last.

The journey

Education

Education

BSc Pharmaceutical Sciences (UK), awarded for analytical science. Full scholarship PhD in calorimetric study of beta-sultams and beta-lactams.

Pharmaceutical
Industry

Pharmaceutical Industry

GSK: General Export Packs for HIV, respiratory, neurology, cardiology and oncology products.

Wyeth/Pfizer: compliance documents, labelling, CTD and EDMF updates, working with health authorities worldwide.

Research &
Writing

Research & Writing

Academic and medical writing, literature reviews and research support across pharmacology, toxicology, diabetes care and antibiotics.

2016
Onwards

Health Coaching

A multifaceted coaching protocol combining CBT, nutrition, life, academic, corporate and teen coaching.

Community

Community

Ran a community netball programme in Al Barsha for several years, coaching over 16 nationalities. Qualified England Netball Umpire (C award).

Our Root-Cause Process

A clear, structured path from first conversation to lasting change.

01

Free Clarity Call

A relaxed, no-obligation conversation to understand your situation and goals.

02

Root-Cause Discovery

In-depth assessment across mind, body, lifestyle and relationships.

03

Personalised Plan

A bespoke, evidence-informed roadmap built specifically around you.

04

Ongoing Support

Ongoing coaching and check-ins to embed and sustain real change.

Luxury Dubai Business Meeting

Rooted in Dubai, Reaching Families & Organisations Across the UAE

Al Asl Wellness works with families, teens and organisations across Dubai and the UAE — in person, and online for clients further afield. Our approach is designed to respect cultural nuance while staying firmly evidence-based.

Whether in a family home in Jumeirah, a boardroom in DIFC or a school community in Dubai Marina, the same root-cause philosophy applies: look deeper, personalise the plan, build change that lasts.

Start Your Root-Cause Journey Today

Book a free clarity call with Dr. Summia Naz and discover the Al Asl framework for yourself.